Ross Levinsohn and Carl Vigeland

Ross Levinsohn (born c. 1964) is a digital and media executive, board member and investor best known for his roles as CEO of Yahoo, and President of Fox Interactive. He serves on several high profile boards, and also serves as the executive chairman of Scout and has also has been named to the board of directors. Levinsohn was formerly the CEO of Guggenheim Digital Media and was named Chief Executive Officer of Guggenheim Digital Media (GDM) in January 2013 before exiting in June of 2014. At Guggenheim Digital Media, he was hired by the asset management firm to lead its efforts to invest in and acquire digital media assets and led the firms attempt to acquire several content companies incluiding online video giant Hulu. In 2013, he also oversaw GDM media assets including the iconic brands of Billboard, Adweek, The Hollywood Reporter, The Film Expo Group and CLIO Awards, and partnered with additional Guggenheim controlled assets to further develop their digital media strategies, including Dick Clark Productions. Levinsohn currently sits on the Board Of Directors of The Tribune Company, mobile advertising solutions company Millennial Media, Zefr, which provides technology solutions for the biggest content owners and brands on YouTube, the National Association of Television Program Executives (NATPE) and the Bogart Pediatric Cancer Research Program. Two of his board appointments saw exits in 2014—Softbank purchased Drama Fever and SeaChange agreed to acquire Timeline Labs as the year came to a close. He is an active Angel Investor and Advisor, and has relationships with the likes of ATTN, Tradesy, Knotch, Enplug, Muzik, Draft, StockTwits and others.

Mr. Levinsohn holds a Bachelor of Arts in Communications from The American University , and has been elected to join the Board of Trustees of his Alma Mater in 2015.

Contents 1 Early life 2 Work 2.1 Early career 2.2 HBO 2.3 Internet 2.4 News Corporation 2.5 Fuse Capital 2.6 Yahoo! 3 References

Early life

Levinsohn grew up in New York City and Tenafly, New Jersey and graduated from Tenafly High School in 1981, where he lettered in Football, Soccer and Baseball for the Varsity Teams. He has a B.A. in Broadcast Communications from American University. Work Early career

Levinsohn began his career at Saatchi & Saatchi Advertising, where he worked on the Procter & Gamble Productions business, which oversaw four daytime dramas including As The World Turns and Guiding Light. In 1986 he began working in sports marketing and promotion across three different firms—Lapin & Rose, at which he helped promote many of the biggest boxing events worldwide, including Sugar Ray Leonard vs. Marvin Hagler, and George Foreman vs. Gerry Cooney. He then joined ProServ, one of the two biggest sports marketing firms in the world (along with IMG), which represented such stars as Michael Jordan, Pete Sampras, and Ivan Lendl. There, Levinsohn developed marketing and promotional campaigns for athletes and events, developed television concepts and represented athletes. HBO

HBO would serve as a springboard for his career. From 1989-1996, he held a variety of positions at the pay cable giant. He helped for and lead marketing and promotions for Time Warner Sports, an upstart inside HBO, which focused on operating HBO Sports, TVKO, the pay per view network and Time Warner Sports Productions, which produced programming across all mediums and for clients around the globe. Levinsohn then was tapped to lead a Production and Enterprises Group which looked expand and monetize the HBO brand across Licensing, Production, Merchandising and New Media. It was during this time (1994) that he got his first taste of the Internet, working to develop content for online services including CompuServe, Prodigy and America Online. He was named one of the "40 under 40" to watch by GQ Magazine in 1995. Internet

Levinsohn was recruited by a Kleiner Perkins backed sports internet startup called Sportsline in 1996. There, he became Executive Producer, and oversaw all aspects of content and production for the sports online service. He played a critical role in helping Sportsline grow to become the second biggest sports site on the web, and the largest Fantasy Sports site in the US. He launched an online radio network that helped spawn the careers of several well known on air personalities today, and produced a syndicated television show starring NFL Coaches Marv Levy and Sam Wyche, and host Scott Kaplan. He also played a key role in bringing CBS Sports in as an equity partner in 1997, which enabled the venture backed company to IPO.

1n 1999, he was recruited by Compaq to start a new "portal" division for online search giant Alta Vista. There, he was the architect for Alta Vista Live, the portal experience for the company. He recruited an all star team to launch the service which quickly became one of the most visited sites on the internet, generating billions of page views monthly. Alta Vista was acquired by CMGI, and was on the verge of going public in March 2000, when the stock market crashed and the first bubble burst for many internet companies. News Corporation

Later that year, he joined News Digital Media, the internet division of News Corporation. In 2001 he took over Fox Sports Interactive Media as SVP and a General Manager from January 2001 to January 2005. He led the interactive sports business for Fox, including the site, which grew from a few hundred thousand users to more than 35 million monthly users and competed as the most popular sports site in the United States. In 2005 he was asked by Chairman and CEO Rupert Murdoch to develop a strategy for News Corporation to help it emerge as an internet leader. He developed the business plan for what became Fox Interactive Media and was named President of Fox Interactive Media in July 2005. A direct report of Rupert Murdoch and Peter Chernin, Levinsohn was among the architects of the News Corporation acquisition of MySpace and IGN as well as,, Newroo and KSolo. In less than a year, Fox's internet properties generated more page views than any other sites in the United States, in large part due to the phenomenal growth of MySpace. In 2006, Levinsohn led a team that signed a groundbreaking search and advertising deal with Google. Levinsohn and then Google sales head Tim Armstrong along with key players on both sides including James Heckman, Adam Bain and Michael Angus from Fox, and Marissa Mayer and Susan Wojcicki from Google hammered out a nearly $1 billion deal in which Google paid Fox for exclusive rights to search and some display inventory. Fox Interactive Media's properties grew to a top five internet group during Levinsohn's tenure and maintained its growth for more than a year after his departure to explore Venture Capital investing. During his time at Fox, he built a world class management team including several leading figures in the internet world including Adam Bain, President at Twitter, Michael Barrett, CEO of Admeld (bought by Google) and now CEO of Millennial Media, Rich Rosenblatt, CEO of Demand Media, Michael Angus, General Counsel of Time Warner Cable, James Heckman, CEO of Scout Media, Mark Jung, former CEO of IGN and a well known investor and Mickie Rosen, SVP, Media at Yahoo. Fuse Capital

In December 2007, Levinsohn and former AOL Chairman Jonathan Miller launched Velocity Interactive Group, a $1.5 billion media and communications investment fund along with Asia's media powerhouse and billionaire Keyur Patel. Their first investments signaled a broad global palette. In the US, video advertising concern Broadband Enterprises, digital media management concern Fabrik, Inc. (sold to Hitachi), Publish 2, Generate, sold to Alloy Digital, True/Slant, sold to Forbes and 5:1, an online advertising marketplace sold to Yahoo. In India, it invested in leading media outlets NDTV and India TV, and Fuse+Media, which has financed motion pictures.

In May 2009, Velocity changed its name to Fuse Capital and announced a second fund with Best Buy to invest in digital media properties. Yahoo!

In October 2010, he was recruited to lead Yahoo's Americas Division, the companies largest revenue and profit group. There, he oversaw all media and advertising for the online giant. He helped redefine its go to market content and sales strategy as Executive Vice President of Americas and then Head of Global Media and Executive Vice President at Yahoo!. During this time he helped focus Yahoo on expanding its original premium content offerings, including investing heavily in video and premium brands. Yahoo "Screen", its video hub grew to become one of the largest premium video offerings on the web, with 9 of the top 10 most watched series on the internet. He help bring premium storytellers to Yahoo, including series with Academy Award winner Tom Hanks, Emmy Winner Anthony Zuiker (CSI) and screen legend Robert Redford and his Sundance Institute. Levinsohn also led key strategic deals to help bolster Yahoo's content offerings, including architecting a long term partnership with ABC News which contributed to the growth of Good Morning America. Levinsohn, and ABC News head Ben Sherwood famously struck the deal at a local restaurant in Brentwood, Ca., as both tell it, on a napkin. Other deals with Spotify, Clear Channel and CNBC helped make Yahoo's content verticals many of the most visited on the internet. He also helped rebuild Yahoo's relationships with Advertisers which had suffered and eroded over the previous four years. He rebuilt ties to such brands as P&G, which chose Yahoo to launch its "Proud Sponsors of Mom's" Olympic video series during the 2012 Summer Games.

He was promoted to the interim Yahoo! CEO position on 13 May 2012 – the fourth CEO Yahoo! has had since September 2011. During his brief tenure, he helped stabilize the Sunnyvale based company and was touted as the likely choice to remain permanent CEO. In July, the Board ended up choosing Google's Marissa Mayer to lead the company and Levinsohn, after being passed over, decided to leave the company in August.

Carl Vigeland and Ross Levinsohn

Carl Vigeland in 2011

Carl Vigeland is an American writer and lecturer who lives in Amherst, Massachusetts.

Contents 1 Biography 2 Career 3 Bibliography 4 References 5 External links


The son of musicians, Vigeland was born on May 3, 1947 in Englewood, NJ, and spent his childhood in Buffalo, NY. He graduated from Harvard University cum laude in 1969 (majoring in government). He earned a Masters in Education from University of Massachusetts Amherst in 1972. He lived many years in Conway, MA, before moving to Amherst, MA where he and his family have resided since 1991. He is the brother of composer and pianist Nils Vigeland. Career

Vigeland began his writing career as a newspaper reporter and reviewer while freelancing for magazines. Vigeland worked at Amherst College from 1978–83, writing and editing several of the school’s publications, before leaving to write about the oldest corporation in America, Harvard University. His first book, Great Good Fortune: How Harvard Makes Its Money, was published by Houghton Mifflin Company in 1986.

He is an amateur pianist and trumpet player,and an expert skier and golfer; these are among the subjects of his writing. He has written on wide-ranging topics for such magazines as The Atlantic Monthly, Harper's, The New Yorker, Boston Magazine, The Boston Globe Magazine, Conde Nast Traveler, Country Journal, DoubleTake, Downbeat, Fast Company, Golf Digest, Harvard, New England Monthly, The New York Times Magazine, Playboy, Sports Illustrated, and Yankee."

His second book, In Concert: Onstage and Offstage with the Boston Symphony Orchestra was published by William Morrow and Company in 1989. The book chronicles music director Seiji Ozawa, trumpeter Charlie Schlueter and the entire BSO throughout the 1986-1987 season. Publishers Weekly lauded the book for "demystifying and humanizing the august Boston Symphony Orchestra" and noted that "Vigeland is at his best in conveying the emotive power of music, making palpable the feelings of the musicians when a concert goes well and they are overwhelmed at the sound they have made."

Vigeland taught for many years at the University of Massachusetts Amherst as a lecturer in sport management and, later, journalism. He was instrumental in developing courses at UMass for its award-winning Certificate in Online Journalism. He also taught journalism at Greenfield Community College.

In 1994, W.W. Norton and Company published Vigeland's Stalking the Shark: Pressure & Passion on the Pro Golf Tour. Focusing on Greg Norman, the book explores what really separates the great golfer from the rest of the field.

In 2001, after a decade on the road with the jazz trumpeter Wynton Marsalis, he collaborated with Marsalis on Jazz in the Bittersweet Blues of Life, journaling life on the road, in the recording studio, and in concerts with Marsalis, his ensemble, and road crew in the early 1990s. Library Journal recommended the book, saying "This period saw Marsalis, currently director of Jazz at Lincoln Center, honing his chops at little clubs and composing songs. While not a traditional biography, this book provides a very real, personal glimpse of Marsalis, as both musician and man. Trumpeter and music writer Vigeland, who tagged along with the septet, here allows his coauthor's sense of humor to shine through. The book's film-inspired techniques make for an unpredictable, ever-evolving reading experience, and readers will come away with a feeling for life on the road, stripped of its many false stereotypes."

The next year, Vigeland returned to the subject of golf, collaborating with Bob Duval on Letters to a Young Golfer, published by Basic Books as part of their "The Art of Mentoring" series.

In 2009, Wiley published Vigeland's Mostly Mozart Guide to Mozart, a concise biography accompanied by insights into Mozart's most important works in a variety of genres.

Vigeland’s seventh and perhaps most personal book is The Breathless Present, published by Levellers Press in 2011. Both an autobiography and a road book, in The Breathless Present Vigeland shares portraits of an unusual grouping of people, ranging from an early mentor and one-time neighbor, the late poet Archibald MacLeish, to jazz great Wynton Marsalis, and the author charismatic, tormented father, also a musician. The work tells several intersecting stories in a variety of voices that mirror music's power to transmute memory and affirm life.

Vigeland's latest books are, Jonathan's Sternberg, a biography of conductor and teacher Jonathan Sternberg, published in 2014, and "The Great Romance: The Sun Returns, Time Never," published in 2015. Bibliography Vigeland, Carl (1986) Great Good Fortune: How Harvard Makes Its Money. Houghton Mifflin Vigeland, Carl (1989) In Concert: Onstage and Offstage with the Boston Symphony Orchestra. Morrow, 1989 ISBN 978-0-688-07551-4 Vigeland, Carl (1994) Stalking the Shark: Pressure & Passion on the Pro Golf Tour. Norton, 1994 Vigeland, Carl (2001) Jazz in the Bittersweet Blues of Life (with Wynton Marsalis). DaCapo Press, 2001 Vigeland, Carl (2002) Letters to a Young Golfer. Basic Books, 2002 Vigeland, Carl (2009) The Mostly Mozart Guide to Mozart. Wiley, 2009 Vigeland, Carl (2011) The Breathless Present. Levellers Press Vigeland, Carl (2014), Jonathan Sternberg. Tricorn, 2014 Vigeland, Carl (2015), The Great Romance: The Sun Returns, Time Never. Levellers Press, 2015
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