Eastview Mall and Sylvia Schur

Eastview Mall, located in Victor, New York (Rochester, New York) and managed by Mike Kauffman, is an upscale indoor shopping center owned and operated by Wilmorite Management Group, LLC.

Eastview is located just off New York State Thruway Exit 45 on New York State Route 96. This 1,300,000-square-foot (120,000 m2) shopping center has more than 180 stores including more than thirty that are unique to the Rochester-area market. Eastview has a nationally recognized, quality restaurant selection at the front courtyard parking valet entrance.

Eastview Mall serves the entire Metro-Rochester, NY region, attracting customers from throughout Western NY. Visitors to the nearby Finger Lakes Vineyards and nearby resort lake towns also shop at Eastview Mall.

In December 2008, bus services to and from New York City began at the mall's side entrance. Rochester travelers are encouraged to leave a note on the inside of their windshield for mall security if leaving their car in the parking lot overnights when staying over in NYC. Also in December 2008, Mall owners Wilmorite announced a new enhancement project.

In 2006, department store Kaufmann's was replaced by Macy's. Francesca's Collections, Teavana, Yogen Fruz & aerie all opened in 2009. Anthropologie opened its first upstate New York store at Eastview in January 2010.

The Bon-Ton closed its store at the mall in 2012, which had previously been McCurdy's. It was replaced in 2013 by the first Von Maur department store in New York state and the Northeastern United States. The other anchors are J. C. Penney, Lord & Taylor, Macy's (formerly Sibley's and Kaufmann's), and Sears. Eastview is the first mall in the United States to feature both of the upscale retailers Lord & Taylor and Von Maur as anchor stores.

Sylvia Schur and Eastview Mall

Sylvia Zipser Schur (June 27, 1917 – September 8, 2009) was an American food columnist and innovator. She wrote cookbooks and has been credited with developing Clamato and cranapple juice. She also wrote recipes for Ann Page and Betty Crocker and helped develop menus for restaurants, including the Four Seasons in Manhattan. Schur was a columnist for PM, Seventeen, Look, Woman's Home Companion, and PARADE.

Schur graduated from Hunter College in 1939, snared a job first as a market reporter for PM, an ad-free New York newspaper, turned that into a food column for the paper and then went on to Seventeen, where she convinced the editor that teens cared about food and became the magazine's first food editor. Her trail as food editor carried her to Look, Woman's Home Companion, an ill-fated magazine, and finally Parade, where she succeeded Julia Child and preceded Sheila Lukins as food editor. Along the way, she got into product development for various food companies, such as Ocean Spray Cran-Apple juice, and helped develop the original menu of The Four Seasons Restaurant in New York City.

Following the death of her husband Saul Schur, just shy of their 50th wedding anniversary, Sylvia Schur married architect Kaneji Domoto, who died in 2002. She had 3 children, daughter Jane Smith, and sons, Stephen and Jonathan, and seven grandchildren. Publications

Some of Schur's publications include: Creative Cooking in 30 Minutes: Over 380 Imaginative and Delicious Recipes for the Busy *Cook Who Likes Good Food (1975) The Tappan Creative Cookbook for Microwave Ovens and Ranges (1976) The Woman's Day New French Cookery (1977) Seagram's Complete Party Guide: How to Succeed at Party Planning, Drink Mixing, the Art of Hospitality (1979) Delicious Quick-Trim Diet with Sam Baker (1983) Woman's Day Crêpe Cookbook (1984) Trim a Treat Edible Christmas Decorations (1984) Dinner in Half an Hour (1984) Cheesecakes (1981) 365 Easy Low-Calorie Recipes (1990) See also List of newspaper columnists
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